Nigerian singer/songwriter Omah Lay has announced the launch of his debut boohooMAN collection, 'inspired by a combination of [Lay's] streetwear style and traditional Nigerian culture'.

The campaign imagery was shot in Lagos, and the Understand hitmaker said of the collaboration 'It was really exciting piecing the fits together, loved every one of them! Big thanks to the good people at boohooMAN for letting me express myself, this time not with my words but my style'.